HubSpot Enrichment Without Clearbit: 7 Alternatives in 2024

Quick answer: After HubSpot acquired Clearbit, it's no longer available as a standalone tool. The best alternatives depend on what data you need. For demographic firmographic data, ZoomInfo and Apollo integrate directly with HubSpot. For behavioral enrichment that actually predicts revenue outcomes, product usage data beats third-party databases on accuracy and timeliness.

• HubSpot native enrichment - Free with Operations Hub, covers 12 contact fields, no email or phone enrichment
• ZoomInfo / Apollo / Cognism - Traditional B2B databases, $3,000-$15,000/year, best for outbound prospecting
• Product usage data - Real-time behavioral signals from your app, scores free trial conversion and expansion better than any demographic field
• Zoody - Syncs product events to HubSpot contact records, no warehouse required, $149/mo

Why You're Looking for Clearbit Alternatives

HubSpot acquired Clearbit in December 2023 and immediately changed the product's availability. If you were using Clearbit through Zapier, Segment, or its standalone API, that access is gone.

What Happened to Clearbit After the HubSpot Acquisition

Clearbit shut down its public API and third-party integrations within weeks of the acquisition. The company repositioned as a HubSpot-exclusive feature called Breeze Data Enrichment, available only to HubSpot customers on Professional and Enterprise tiers.

If you run HubSpot, you can still use Clearbit data, but only through HubSpot's native enrichment interface. If you run Salesforce, Pipedrive, or any other CRM, Clearbit is no longer an option.

The Impact on Pricing and Availability

Pre-acquisition, Clearbit offered standalone API access starting at $99/month. Post-acquisition, enrichment is bundled into HubSpot Operations Hub Professional ($720/month) or Enterprise ($5,000/month). There's no à la carte pricing.

For teams already on HubSpot Professional or Enterprise, Clearbit functionality is included. For everyone else, the acquisition forced a search for alternatives.

HubSpot's Native Enrichment Options

HubSpot's Breeze Data Enrichment (the rebranded Clearbit product) pulls data from Clearbit's B2B database and applies it to contact and company records automatically.

It covers 12 contact fields:

• Job title, seniority, department
• Company name, domain, industry, employee count, annual revenue
• Location (city, state, country)
• LinkedIn profile URL

What it doesn't cover: email addresses, phone numbers, technographic data, intent signals, or any behavioral product usage data.

The enrichment runs on form submissions and manual triggers. It won't backfill your entire database unless you're on Enterprise and trigger a bulk enrichment job.

For RevOps teams running basic lead routing and account scoring, the native enrichment is sufficient. If you need contact data for outbound sequences or real-time product engagement signals for PLG motions, you need something else.

Third-Party Data Enrichment Alternatives

ZoomInfo

ZoomInfo is the enterprise standard for B2B contact and company data. The HubSpot integration syncs contacts bidirectionally, enriches on form fill, and can append phone and email to existing records.

Coverage is strongest in North America. Pricing starts around $15,000/year for mid-market teams. You're paying for data accuracy and a sales intelligence layer (intent signals, org charts, buying committees).

ZoomInfo works well if your GTM motion is outbound-focused and you need verified contact info to book meetings. It's overkill if you're scoring free trial users or tracking product engagement.

Apollo.io

Apollo offers contact data, email verification, and a direct HubSpot sync at a much lower price point ($49-$149/month for most teams). The database isn't as comprehensive as ZoomInfo, but it's enough for SMB outbound motions.

Apollo's HubSpot integration auto-enriches contacts on import and lets you trigger enrichment workflows manually. The data skews toward surface-level firmographics (company size, industry) rather than deep technographics or buying intent.

Good fit for teams running high-volume outbound without enterprise budgets. Not useful for product-led growth or customer expansion scoring.

Cognism

Cognism competes directly with ZoomInfo in the GDPR-compliant B2B data space. It's the preferred choice for European teams who need phone-verified contact data under strict privacy regulations.

Pricing is similar to ZoomInfo ($12,000-$20,000/year). The HubSpot integration supports real-time enrichment and list building. Data quality is strong in EMEA, weaker in APAC.

If your ICP is US-based, ZoomInfo has better coverage. If you sell into Europe and need compliant data, Cognism is the move.

Other Third-Party Options

• Lusha: Contact-focused enrichment, strong on phone and email appends, $39-$99/month. Limited company-level data.
• FullContact: Identity resolution and demographic enrichment, better for B2C use cases than B2B RevOps.

All third-party databases share the same limitation: they tell you who someone is (job title, company size), not what they're doing in your product. A "Director of Engineering at a 500-person company" who hasn't logged in for 30 days is a churn risk, not an upsell opportunity. Demographic data can't tell you that.

First-Party Product Usage Data: The Highest-Quality Enrichment

Why Product Data Beats Demographic Data

Third-party enrichment vendors sell you static snapshots. A contact's job title and company size don't change week to week. That data ages out.

Product usage data is live. It updates every time someone logs in, completes an action, or hits a usage threshold. It tells you:

• Which free trial users are actually using the product (vs. signed up and ghosted)
• Which paying customers are expanding into new features (expansion signal)
• Which accounts haven't logged in for 14 days (churn risk)
• Which leads completed your activation checklist (hand to sales)

For PLG companies, product engagement predicts conversion and expansion better than any demographic field. A user who invited three teammates and integrated your API is more qualified than a VP at a Fortune 500 who filled out a form and never logged in.

How Product Usage Enrichment Works

You track events in your product (user logged in, created project, invited teammate) and sync those events to HubSpot contact and company records as custom properties or timeline events.

The traditional method is reverse ETL: track events in your product analytics tool (Mixpanel, Amplitude, PostHog), send them to a data warehouse, then use Hightouch or Census to sync warehouse tables to HubSpot. That setup costs $350-$800/month, requires engineering work to maintain dbt models, and introduces 12-24 hour lag.

Zoody sends product events directly to HubSpot with no warehouse in between. You install a tracking snippet or server-side SDK, define which events and properties matter (last login date, total logins, feature X enabled), and Zoody writes them to contact records in real time.

You can then build:

• PQL scoring workflows that route high-engagement free users to sales
• Customer health scores that combine product usage + support tickets + billing events
• Expansion triggers that alert your CSM when a customer hits a usage tier threshold
• Churn prevention workflows that email dormant users before they cancel

The data stays in HubSpot. Sales and CS teams see product activity on the contact timeline without switching tools.

Zoody works only with HubSpot (no Salesforce support). It doesn't replace your product analytics tool. You still need event tracking somewhere. Pricing is $149/month for unlimited contacts and events.

Choosing the Right Enrichment Strategy for Your Team

Match the enrichment type to your GTM motion.

If you're running outbound sales and need verified emails and phone numbers to book meetings, you need ZoomInfo or Apollo. Product usage data won't help you cold-call a prospect who's never heard of you.

If you're running a product-led growth motion and scoring free trial users, demographic data is a weak signal. Someone's job title doesn't predict whether they'll convert. Product engagement does.

Most B2B SaaS RevOps teams need both. Use third-party data to qualify inbound leads (company size, industry fit) and product data to score engagement and predict expansion.

Budget breakdown:

• Free: HubSpot native enrichment (if you're already on Ops Hub Pro/Enterprise)
• $50-$150/month: Apollo for contact data, Zoody for product usage enrichment
• $3,000-$15,000/year: ZoomInfo or Cognism for enterprise-grade contact databases

Implementation complexity matters. Third-party enrichment tools plug into HubSpot with a few clicks. Reverse ETL pipelines for syncing product data to HubSpot require warehouse setup, dbt models, and ongoing engineering maintenance. Zoody sits in the middle: no warehouse, but you still need to define which events and properties to track.

The RevOps perspective: prioritize data you can actually act on. A thousand enriched demographic fields don't matter if your workflows still route leads by form fill date. Start with the 3-5 properties that directly feed your lead scoring, customer health, or expansion models. Add more as you prove ROI.

FAQ

Is Clearbit still available outside of HubSpot?

No. Clearbit shut down its standalone API and third-party integrations after HubSpot acquired it in December 2023. The product is now exclusive to HubSpot customers on Professional and Enterprise tiers as Breeze Data Enrichment.

What does HubSpot's native data enrichment include?

HubSpot's Breeze Data Enrichment covers 12 contact and company fields: job title, seniority, department, company name, domain, industry, employee count, revenue, city, state, country, and LinkedIn URL. It does not enrich email addresses, phone numbers, or any product usage data.

What are the best alternatives to Clearbit for HubSpot enrichment?

For demographic and firmographic data, ZoomInfo and Apollo are the top alternatives. ZoomInfo offers enterprise-grade accuracy at $15,000/year. Apollo is more affordable at $49-$149/month. For behavioral enrichment, product usage data synced directly from your app provides higher-quality signals than any third-party database.

How does product usage data compare to third-party enrichment data?

Third-party enrichment pulls static demographic fields (job title, company size) that change slowly and don't predict behavior. Product usage data tracks real-time engagement (logins, feature adoption, invite activity) that directly correlates with conversion, expansion, and churn. For PLG companies, product data is a stronger signal.

Can you combine multiple enrichment sources in HubSpot?

Yes. Most RevOps teams use demographic enrichment (ZoomInfo, Apollo) to qualify inbound leads and product usage enrichment to score engagement and predict revenue outcomes. HubSpot custom properties can store data from any source. Use workflows to combine signals into composite scores.