HubSpot Enrichment API Alternatives to Clearbit (2025)

Quick answer: After HubSpot acquired Clearbit and rebranded it as Breeze Intelligence, teams on Salesforce or multi-CRM setups lost access to Clearbit's standalone API. Apollo, ZoomInfo, and Hunter are the top traditional alternatives for firmographic enrichment. But if you need real-time product usage data in HubSpot (feature adoption, activation milestones, engagement scoring), traditional enrichment tools don't cover that. Zoody syncs product signals directly to HubSpot contacts without engineering or a data warehouse.

• Apollo.io - 200M+ contact records, email verification, native HubSpot integration. $49/mo per user.
• ZoomInfo - Enterprise B2B database with intent signals. Starts around $15k/yr.
• Hunter.io - Email finding and verification. $49/mo for 500 searches.
• Zoody - Real-time product usage sync to HubSpot. No warehouse, no reverse ETL. $149/mo flat rate.

What Happened to Clearbit? (And Why Teams Are Looking for Alternatives)

HubSpot acquired Clearbit in November 2023 and integrated it into their platform as Breeze Intelligence. The standalone Clearbit API, Salesforce integration, and multi-CRM connectors were sunset. Teams using Clearbit outside of HubSpot lost access to the service they were paying for.

If you were running Clearbit enrichment in Salesforce, Pipedrive, or a custom-built workflow, you had to migrate. HubSpot now bundles Breeze Intelligence into their Sales Hub and Marketing Hub plans, but it only works inside HubSpot. No standalone API, no pay-as-you-go credits.

The Clearbit-to-Breeze Intelligence Transition

Clearbit originally offered firmographic enrichment (company size, industry, revenue, employee count) and contact enrichment (job title, role, LinkedIn profile) via API and native integrations. RevOps teams used it to auto-populate CRM records, score leads, and trigger workflows based on company fit.

Breeze Intelligence keeps most of Clearbit's core data sources but repackages them inside HubSpot's ecosystem. You can't call a standalone API anymore. You can't enrich records in another CRM. The pricing model changed from per-enrichment credits to bundled subscriptions tied to HubSpot's seat-based licenses.

For teams already on HubSpot, Breeze Intelligence works fine if you're willing to pay for the bundle. For everyone else, it's a forced migration to a new vendor.

Who Was Affected Most

Salesforce shops took the biggest hit. If you were using Clearbit's native Salesforce app to enrich leads on form submission, you had to replace it. Same for Pipedrive, Zoho, and custom CRMs.

Multi-CRM teams running HubSpot plus Salesforce lost the ability to enrich both systems from a single source. You now need separate enrichment vendors or a workaround that syncs data between CRMs.

RevOps managers who built custom workflows around Clearbit's API (triggering enrichment from Zapier, n8n, or internal scripts) also had to rebuild. No API means no programmatic enrichment outside HubSpot.

Top Traditional Enrichment API Alternatives to Clearbit

When Clearbit shut down its API, teams migrated to Apollo, ZoomInfo, Hunter, and a handful of smaller providers. Each offers firmographic or contact enrichment, but the pricing models, data quality, and CRM integrations vary.

Apollo.io

Apollo has 200M+ contact records and 30M+ company profiles. It includes email verification, phone numbers, job titles, company size, and industry tags. The native HubSpot integration auto-enriches contacts when they enter your CRM, and you can trigger enrichment from workflows.

Pricing starts at $49/mo per user for 900 credits. Each enrichment costs one credit. If you're enriching 2,000 contacts a month, you'll need multiple seats or a higher plan. Apollo also offers a prospecting database, so you're paying for outbound tools even if you only want enrichment.

The data quality is solid for mid-market and enterprise companies in the US. Coverage drops for EMEA and APAC, especially smaller companies. Email verification accuracy is around 85-90% in my tests.

ZoomInfo

ZoomInfo is the enterprise option. It has org charts, intent signals, technographic data, and direct-dial phone numbers. The database includes 100M+ verified contacts and 14M+ companies. Native integrations with HubSpot, Salesforce, Outreach, and Salesloft.

Pricing is opaque. Most teams report $15k-$25k per year for a starter contract, plus per-seat fees for additional users. You're locked into an annual commitment, and the sales process takes weeks. If you're a startup or SMB, ZoomInfo is overkill.

Data quality is the best in the industry for large US companies, especially in tech and financial services. Intent signals (which companies are researching your category) are useful for ABM teams, but you need the full ZoomInfo stack to use them.

Hunter.io

Hunter is an email finder and verification tool. You give it a domain (e.g., acme.com), and it returns verified email addresses, patterns, and confidence scores. It's not a full enrichment platform, so you won't get firmographic data or job titles unless you combine it with another source.

Pricing is $49/mo for 500 email searches or $149/mo for 5,000 searches. No annual lock-in. The API is straightforward, and the HubSpot integration works via Zapier or custom workflows.

Hunter is best for outbound teams that need email verification at scale. If you're trying to enrich inbound leads with company data, Hunter doesn't help.

People Data Labs

People Data Labs (PDL) is a developer-first enrichment API. You send a name, email, or company domain, and PDL returns structured JSON with contact details, job history, social profiles, and company metadata. Coverage includes 1.5B+ person records and 100M+ company records.

Pricing is usage-based. You buy credits in bulk, and each enrichment costs 1-2 credits depending on the data fields you request. The API is well-documented, but you need engineering resources to integrate it. No native HubSpot connector, so you'll build the sync yourself or use a middleware tool like Zapier or n8n.

PDL is the best option if you're building a custom data pipeline and want full control over enrichment logic. For no-code RevOps teams, it's too technical.

FullContact

FullContact does identity resolution and demographic enrichment. You send an email, phone number, or social profile, and FullContact returns a unified person record with contact details, location, age range, household income, and social links.

It's stronger on consumer data than B2B firmographics. If you're running a B2C SaaS product or a freemium PLG model with consumer users, FullContact works. For traditional B2B enrichment, Apollo or ZoomInfo are better fits.

Pricing starts around $499/mo for 10,000 enrichments. The API is solid, but you'll need custom integration work to sync enriched data into HubSpot.

Budget-Friendly Options: Enrich.so and Landbase

Enrich.so aggregates data from multiple enrichment sources (Apollo, PDL, Clearbit legacy data) and charges $0.10 per enrichment. You can trigger enrichment via API or a no-code Zapier integration. No monthly minimums, pay as you go.

Landbase offers pay-per-enrichment pricing at $0.15 per record with no setup fees. It pulls from LinkedIn, Crunchbase, and public data sources. The API is simple, but the data quality is hit-or-miss for smaller companies.

Both are fine for startups enriching under 1,000 contacts per month. If you're running enrichment at scale, the per-record costs add up fast, and you'll want a subscription model.

What Traditional Enrichment Tools Can't Do: Product Usage and Behavioral Data

Firmographic enrichment tells you who the company is. It doesn't tell you what the user is doing inside your product.

Apollo can tell you that a contact works at a Series B SaaS company with 50 employees. It can't tell you that they logged in three times this week, completed onboarding, and invited two teammates. That gap is where RevOps and Customer Success teams struggle.

The Limits of Firmographic Data

Traditional enrichment tools pull static data: company size, industry, funding stage, tech stack, job title. This data changes slowly (quarterly or annually). It's useful for lead scoring and segmentation, but it doesn't indicate engagement or intent.

A contact at a high-fit company (50-200 employees, B2B SaaS, $10M ARR) might never log in. A contact at a low-fit company (5 employees, B2C, pre-revenue) might become a power user. Firmographic data alone can't route leads to the right rep or trigger lifecycle stage changes based on actual product usage.

If you're running a product-led growth motion, you need to know:

• Which features the user activated
• How often they're logging in
• Whether they hit key milestones (invited teammates, published their first campaign, processed their first transaction)
• When engagement drops off

No enrichment API gives you that. You have to get product usage data into HubSpot from your app's event tracking or database.

Why Product Usage Data Matters for RevOps and CS

RevOps teams score product-qualified leads (PQLs) based on activation and engagement, not just firmographics. A PQL might be "logged in 5+ days in the last 14, completed onboarding, and invited a teammate." That's behavioral data, not company data.

Customer Success teams track health scores based on login frequency, feature adoption, and support ticket volume. A contact enriched with ZoomInfo data might look like a great fit on paper, but if they haven't logged in for 30 days, the account is at risk.

Sales teams need to know when a free user hits usage thresholds that indicate buying intent. If someone on a free plan just hit 1,000 API calls or invited five teammates, that's a signal to reach out. Apollo and ZoomInfo don't track that.

Traditional enrichment gives you the "who." Product usage data gives you the "how" and "when." You need both.

Zoody: The Alternative for Syncing Real-Time Product Usage Data into HubSpot

Zoody syncs product usage data (events, properties, activation milestones) from your app into HubSpot in real time. No data warehouse, no reverse ETL pipeline, no engineering work. It's built for RevOps managers who want product signals on HubSpot contacts and companies without waiting for a data team to build a custom integration.

Zoody doesn't replace firmographic enrichment. You'd still use Apollo or ZoomInfo for company data. Zoody complements it by adding the behavioral layer: what users are actually doing inside your product.

How Zoody Works

You install Zoody's tracking script in your app (similar to Segment or Mixpanel). When a user triggers an event (signed up, completed onboarding, invited a teammate), Zoody captures it and pushes it to HubSpot as a custom property or timeline event on the contact record.

You define which events and properties to sync. For example:

• last_login_date (date property)
• feature_x_activated (boolean property)
• total_api_calls (number property)
• plan_type (string property: free, trial, paid)

Zoody updates these properties in real time as events fire. No nightly sync delays. No warehouse staging. The data appears in HubSpot within seconds, and you can use it in workflows, calculated properties, and list segmentation immediately.

If you already use Segment or Mixpanel, Zoody can pull events from those platforms instead of tracking directly. You don't need to rip out your existing analytics stack.

Key Use Cases for RevOps and Customer Success

PQL scoring: Build a HubSpot calculation property that adds up activation signals (onboarding completed + feature used + teammate invited) and auto-routes leads to sales when the score crosses a threshold. Zoody syncs the underlying event data; HubSpot's calc property does the math.

Lifecycle stage automation: Move a contact from "Trial User" to "PQL" when they hit usage milestones. Trigger email sequences or Slack notifications to sales reps when a free user becomes sales-ready.

CS health scores: Track login frequency, feature adoption, and support ticket volume on HubSpot company records. Flag at-risk accounts when engagement drops. Surface these signals in your CS dashboard or trigger automated check-in emails.

Personalized outreach: Segment users by product behavior (power users vs. inactive users vs. new signups) and send targeted campaigns. A user who activated Feature X gets a different email than someone who signed up but never logged in.

You can read more about tracking product usage in HubSpot without engineering if you want to compare Zoody to custom-built API integrations or reverse ETL tools.

Zoody vs. Reverse ETL Tools

Reverse ETL tools (Hightouch, Census) sync data from a warehouse to HubSpot. You model the data in your warehouse (typically with dbt), define a sync schedule, and push it to HubSpot via API.

This works if you already have a data warehouse (Snowflake, BigQuery, Redshift) and a data team to maintain it. Most companies don't. Setting up a warehouse, piping in event data, modeling it, and syncing it to HubSpot takes weeks of engineering time and costs $350-$800/mo for the reverse ETL tool alone, plus warehouse infrastructure costs.

Zoody skips the warehouse entirely. You track events directly in your app or pull them from Segment, and Zoody pushes them to HubSpot. No SQL, no dbt models, no data engineering. $149/mo flat rate, unlimited contacts.

If you already have a warehouse and reverse ETL pipeline, keep using it. If you don't, Zoody is faster and cheaper. The tradeoff is flexibility: reverse ETL lets you build complex data transformations in SQL; Zoody is a point-and-click interface with preset event mappings.

We wrote a full comparison of reverse ETL alternatives for HubSpot if you're deciding between the two approaches.

How to Choose the Right Enrichment Alternative for Your Team

Picking the right tool depends on your CRM, your data gaps, and your GTM motion. Here's how to decide.

Step 1: Assess your CRM setup. If you're on HubSpot only and willing to bundle Breeze Intelligence into your plan, stick with Breeze. If you're on Salesforce, Pipedrive, or running multiple CRMs, you need a third-party enrichment API like Apollo or ZoomInfo.

Step 2: Identify your data gaps. Do you need firmographic data (company size, industry, revenue)? Contact data (email, phone, job title)? Or behavioral data (product usage, feature adoption, engagement)? Traditional enrichment tools cover the first two. For the third, you need a product data sync tool like Zoody.

Step 3: Match your GTM motion. If you're running outbound sales and need to enrich cold leads before they enter your CRM, Apollo or Hunter are good fits. If you're running product-led growth and scoring free users based on activation, you need product usage data in HubSpot. If you're doing account-based marketing with intent signals, ZoomInfo is the move.

Step 4: Evaluate integration complexity. No-code RevOps teams should prioritize native HubSpot integrations or tools with simple setup (Apollo, Zoody). If you have engineering resources and want full control, People Data Labs or a custom reverse ETL pipeline gives you more flexibility.

Step 5: Compare pricing models. Credit-based tools (Apollo, Hunter) charge per enrichment. Subscription tools (ZoomInfo, Zoody) charge a flat monthly rate. Calculate your monthly enrichment volume and compare total cost. For under 1,000 enrichments/mo, pay-per-enrichment is cheaper. For 5,000+/mo, subscription models win.

If you're trying to sync your database to HubSpot without engineering work, Zoody handles that for product event data. For firmographic enrichment, Apollo's native connector is the fastest setup.

FAQ

What is the best alternative to Clearbit for HubSpot enrichment?

Apollo is the closest replacement for Clearbit's firmographic and contact enrichment. It has 200M+ contact records, native HubSpot integration, and per-credit pricing starting at $49/mo. ZoomInfo is better for enterprise teams that need intent signals and org charts, but it costs $15k+/yr. If you need product usage data instead of firmographic data, Zoody syncs behavioral signals to HubSpot in real time.

Can I still use Clearbit after the HubSpot acquisition?

No. Clearbit's standalone API and non-HubSpot integrations were discontinued. The data and functionality now live inside Breeze Intelligence, which only works within HubSpot's CRM. If you're on Salesforce or another CRM, you need to migrate to Apollo, ZoomInfo, or another enrichment provider.

What is the difference between enrichment tools and product data sync tools?

Enrichment tools (Apollo, ZoomInfo, Clearbit) pull third-party firmographic and contact data (company size, job title, email, phone). Product data sync tools (Zoody, reverse ETL platforms) push first-party behavioral data from your app into your CRM (feature usage, login frequency, activation milestones). Enrichment tells you who the company is; product data tells you what the user is doing.

How do I add product usage data to HubSpot without engineering resources?

Zoody syncs product events and properties from your app to HubSpot in real time without a data warehouse or custom API integration. You install a tracking script, define which events to sync, and map them to HubSpot contact properties. Updates appear in HubSpot within seconds, and you can use them in workflows, scoring, and segmentation. Pricing is $149/mo flat rate with no per-contact fees.

Is ZoomInfo or Apollo better than Clearbit for B2B enrichment?

Apollo is better for mid-market teams that need affordable enrichment with email verification. ZoomInfo is better for enterprise teams that need intent signals, org charts, and direct-dial phone numbers. Clearbit (now Breeze Intelligence) only works inside HubSpot, so if you're on Salesforce or another CRM, Apollo or ZoomInfo are your options. All three have similar data quality for large US companies; coverage drops for EMEA, APAC, and smaller businesses.