Stop losing customers
you could have saved.
Your product already knows who's disengaging, who's ready to upgrade, and who's about to convert. Zoody puts those signals on HubSpot records, so your revenue team can act before it's too late.
Free while Zoody is in beta. Connect your HubSpot in about five minutes. No credit card.
Maria Rodriguez
maria@example.io
Synced by Zoodyjust nowEarly access
Built with a handful of teams
who run revenue on HubSpot.
Zoody is in beta. Connect your product, put real signals on your HubSpot records, and help shape what ships. Early teams work closely with us.
- Every feature unlocked while Zoody is in beta
- A direct Slack channel with the founder
- Early influence over what gets built next
- Setup help if you want a hand getting started
- Connect a live HubSpot portal and send real product events
- Tell us when something breaks, Slack or email is fine
- A short feedback call once you have used it for a couple of weeks
- A testimonial if it earns one
Best fit: B2B SaaS on HubSpot with a product that generates events (logins, feature usage, and the like).
The problem
Your revenue team makes decisions without your most valuable data.
Product usage predicts churn, expansion, and conversion more accurately than any marketing signal. But at most SaaS companies, that data never leaves the analytics tool - and the people who need it most never see it.
Customers churn while the data exists to save them
Logins dropped for six weeks straight. The first signal your CS team got? A cancellation request. The data was there - just not in HubSpot.
Expansion signals go unseen
A customer hit 92% of their plan limit and added 4 seats this month. That's an upsell waiting to happen - but your AE didn't know, because HubSpot didn't know.
Reps prioritize on marketing signals, not product behavior
A free user who logged in 40 times and invited 5 teammates is a better prospect than someone who downloaded a whitepaper. Your reps can't see the difference.
The fix
Product signals on HubSpot records. Live in 30 minutes.
One API call from your backend. A few mappings in the UI. Now churn risk, expansion signals, and trial engagement show up on the HubSpot records your team already works from.
No data warehouse. No engineering sprint. No six-figure contract.
Zoody/mappingsuser_login
count last 30d
feature_used
latest timestamp
plan_limit_hit
latest value
seat_added
sum last 30d
30 min
first property synced
$149/mo
Pro plan
0
warehouses required
How it works
Three steps. Thirty minutes.
Install and connect
Add Zoody from the HubSpot Marketplace. Authorize with one click. Generate your API key. Done in under 5 minutes.
Send product events
Call our REST API from your backend. Track logins, feature usage, limits reached — any event your product generates. Batch up to 100 events per request.
Map events to properties
Tell Zoody which events become which HubSpot properties. “Count all logins in the last 30 days” becomes a contact property your reps and workflows can use.
// from your backend
await zoody.events.track({
event: 'user_login',
email: 'maria@example.io',
properties: { method: 'sso' }
});First synced property appears on a HubSpot record within 15 minutes of setup on paid plans.
Features
Everything RevOps needs. Nothing it doesn't.
Health scores
One number per account that combines usage frequency, feature adoption, and recency. See who's thriving and who's fading at a glance.
PQL scoring
Score leads by what they do in your product, not which emails they opened.
Slack alerts and digests
Real-time alerts when signals fire. Daily digests group accounts by signal type.
Workflow actions
Three HubSpot workflow actions: check usage, score, and activation. Automate outreach on product behavior.
Trigger
contact updated
Check usage
Zoody action
Branch
if score < 40
Activation funnel
Define onboarding milestones and measure time-to-activation. Know which steps drive retention.
Cohort analysis
Retention heatmaps grouped by signup month, plan, or any property. Spot which cohorts stick and which churn before it costs you.
Also included
Built for revenue teams
Three teams. One source of truth. Zero guesswork.
For Customer Success
Catch churn risk weeks before the cancellation email.
- Health scores on every account: see who's engaged and who's fading
- Slack alerts when usage drops below your thresholds
- Activation funnels show where new users get stuck
- Cohort analysis reveals long-term retention patterns
For Sales
Know which free users are ready to buy before you pick up the phone.
- PQL scores based on product behavior, not marketing engagement
- Expansion signals: “hit 90% of plan limit,” “added 4 seats this month”
- Login count, feature adoption, and last active date on every record
- Daily Slack digests summarize which accounts need attention
For RevOps
Set it up before lunch. Never maintain it.
- Visual UI to map events to HubSpot properties in clicks
- Three HubSpot workflow actions for usage-based automation
- Auto-provisions properties, no manual HubSpot config
- Replaces CSV imports, Zapier chains, and custom integrations
For Engineering
One endpoint. One afternoon. Done.
$ curl -X POST api.zoody.io/v1/events // 200 OK
- POST /v1/events with an API key: that's the entire integration
- Batch up to 100 events per request, bulk backfill up to 10K
- Zoody handles rate limits, property creation, and record matching
- CSV upload for historical data: no code needed
Pricing
Free while we're in beta.
Every feature is unlocked on every plan during beta. These prices take over once Zoody leaves beta, and you'll have plenty of notice first.
Free
Prove the value before you spend a dollar.
Post-beta: $0/mo
- 1,000 events/month
- 3 mappings
- 1 API key
- Contact & company matching
- Batch property sync
- Daily sync (every 24 hours)
Pro
Full visibility for your revenue team.
Post-beta: $149/mo
- 50,000 events/month
- 25 mappings
- 5 API keys
- Immediate sync
- Event volume dashboard
- Rolling window aggregations
- Auto-provisioned properties
- Email support
Growth
For high-volume teams.
Post-beta: $249/mo
- Everything in Pro, plus:
- 500,000 events/month
- Unlimited mappings
- 15 API keys
- Priority support
No credit card to start. Nothing bills automatically. We'll let you know well before beta ends and any plan starts charging.
Explore
Compare it, or dive into a specific use case.
Pick the path that matches how you got here. Each page covers the tradeoffs honestly, including the cases where Zoody isn't the right fit.
Compare to
Reverse ETL outcome without the Snowflake bill or the analytics-engineer rollout.
See comparisonSkip the dbt models and the warehouse layer. RevOps owns it end-to-end.
See comparison$7,800 a year cheaper if product data sync is the one Ops Hub feature you actually use.
See comparisonExplore by use case
Score free users on real product behavior, not form-fills. Properties, weights, and a working formula.
Read the guideTime-decay scoring and behavior-triggered outreach across the 14 days that actually matter.
Read the guideFree user crosses the SQL line and Slack pings the AE in under a minute, with the context.
Read the guideQuestions
Frequently asked questions
Setup & pricing
Getting started, requirements, and what it costs.
Do I need a data warehouse?
No. Zoody accepts product events directly via REST API. No Snowflake, no BigQuery, no Redshift. Your product sends events to Zoody. Zoody syncs them to HubSpot.
What HubSpot plan do I need?
Zoody’s core feature — syncing product usage data into custom properties on contacts and companies — works on every HubSpot plan, including Free. Your team can see and filter by these properties on any tier. The CRM App Card (a visual activity dashboard on records) requires HubSpot Sales Hub or Service Hub Professional or higher, which is a HubSpot platform requirement for UI Extensions. Workflows and custom reports also require Professional or above.
How long does setup take?
Most teams go from install to first synced property in under 30 minutes. OAuth install takes ~5 minutes, making your first API call takes another 10–15 minutes, and Zoody auto-creates the HubSpot properties for you.
Performance & data
How Zoody behaves at scale.
How does Zoody compare to reverse ETL tools?
Reverse ETL tools like Hightouch and Census require a data warehouse ($200–500/mo+) and start at $350/mo. Zoody accepts events directly from your product, costs less, and is purpose-built for HubSpot. No warehouse to build or maintain.
Will this slow down HubSpot?
No. Zoody processes events asynchronously in batches via HubSpot’s batch API, respecting all rate limits. Your HubSpot instance is never overloaded.
How fresh is the data?
Paid plans sync immediately — properties update within 15 minutes of receiving events. The free plan syncs daily (every 24 hours). Both are dramatically faster than CSV imports or Zapier chains.
Use cases & compatibility
Where Zoody fits in your stack.
Can I use Zoody alongside Amplitude or Pendo?
Yes. Zoody doesn’t replace your product analytics tool. It gets your product data into HubSpot so sales and CS teams can act on it without switching tabs.
What happens if an event can’t be matched to a HubSpot contact?
Unmatched events are stored and marked as unmatched. You can see match rates in the Zoody dashboard. When the contact is later created in HubSpot, future events for that email will match automatically.
What if I only want to use Zoody for churn prevention, not sales?
That’s one of the most common starting points. Many teams start by syncing 2–3 engagement properties (login count, last active date, feature adoption) and building a HubSpot workflow that alerts CS when activity drops. You can expand to sales use cases later — or not. Zoody works for any combination of churn, expansion, and conversion signals.
Put your product signals
where your team already works.
Connect HubSpot in about five minutes. Every feature is free while we're in beta. No credit card.